ECG-Research Chooses to Invest in Projects with Habitat Group
Focusing on the Trend of “Lifestyle Investment ” for Valuable Returns in the Modern Era

“Habitat Group” reveals that Branded Residences meet the investment needs of the new generation, aligning both lifestyle and return generation. It recommends keeping an eye on the Private Equity investment sector, which is experiencing significant growth, supporting the ongoing strong trend in real estate investment. Meanwhile, “ECG-Research,” a pioneer and leader in Private Equity investment in Thailand, has chosen to invest in five units from two projects of Habitat Group: the Cross2 Pattaya Ocean Pier project and the Windham Atlas Wongamat Pattaya project, aiming to provide strong returns to clients. They are looking at the trend of “Lifestyle Investment” as a valuable return investment of the era and are preparing to invest in Habitat Group's new flagship project set to launch in 2024.

Mr. Chanin Wanichwong, CEO of Habitat Group Co., Ltd., a leader in premium real estate development for investment in Thailand, under the concept of “Lifestyle Investment ” revealed that direct investment in real estate assets is a primary choice for investors seeking long-term returns and balancing their investment portfolios. This trend is expected to continue strongly in the era of prolonged low interest rates, as people seek maximum returns, especially through real estate investments that cater to the lifestyle needs of the new generation.

This trend suggests that Branded Residences will continue to be popular, not limited to luxury projects but also including developments that are accessible to the general public. Coupled with consumer behavior post-COVID-19, which seeks vacation homes that serve as second homes while still allowing for investment to generate returns or profit sharing, makes Branded Residences even more appealing, especially in prime locations like Pattaya, Phuket, Krabi, or Hua Hin. Habitat Group has projects that align with this trend, including the Ramada Mira North Pattaya project, Windham Atlas Wongamat Pattaya project, Best Western Premier Bayfair Pattaya project, Best Western Premier Collection Bluefair Pattaya project, Cross2 Pattaya Ocean Pier, and Cross2 Vibe Pattaya Seafire, all of which guarantee investment returns.

Another factor reinforcing the trend of investing in “Lifestyle Investment” is the significant growth of the Private Equity investment sector, which focuses on real estate investments that meet the needs of new generation investors while ensuring good returns. Recently, investment experts from ECG-Research Co., Ltd., a leader in real estate investment with the largest investment base in the Thai real estate sector, chose to invest in units from two projects developed by Habitat Group: Cross2 Pattaya Ocean Pier and Windham Atlas Wongamat Pattaya.

Mr. Patchalit Klinhom, CEO of ECG-Research Co., Ltd., a pioneer and leader in Private Equity investment in Thailand, stated that ECG-Research specializes in selecting quality real estate based on location and timing for investment. Investing in the Branded Residences projects of Habitat Group is a new form of investment that aligns with the investment needs and lifestyle preferences of the new generation. At the same time, it ensures immediate income upon purchase and provides valuable long-term returns due to the clear return guarantees of the projects. ECG-Research is also preparing to invest in Habitat Group's new flagship project set to launch in 2024.

“In a situation where the economy is slowing down and there are high risks from uncertainties, we see that these negative factors present opportunities for investors to choose to buy or invest in assets that they are confident will yield strong returns in the long term. This is a good time to select quality investments at reasonable prices,” Mr. Patchalit concluded.